DOES
OPPORTUNITY
FEEL BIGGER THAN
REVENUE.
​I’m Paul, a commercial strategy consultant and fractional CRO.
I help founders, media businesses, agencies and brands unlock revenue growth by designing stronger commercial architecture.
​
Through The Neon Hotel, I work with businesses at inflection points, building the commercial infrastructure required for sustainable scale.
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COMMERCIAL BLUEPRINTS
Projects that have unlocked £100M+ in cumulative revenue
01. The Global Scale Up
Built business from zero to £55M valuation
02. The Portfolio Architect
Unlocked seven figures from existing clients
03. The Profit Pivot
Delivered 65% revenue and profit growth
04. The Category Disruptor
Created £15M ARR category leader
05. The UK Foundation
Established global brands in new markets
06. The Creative Architect
Built multi-million revenue creative agency
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07. The Network Expansion
Created new commercial pillars inside existing businesses​
Built commercial infrastructure inside:
HIDDEN IN PLAIN SIGHT.
You don't need to build a new business;
You need to illuminate the one you have.
​
Many businesses don't have a demand problem.
Their structure simply hasn't caught up yet. ​
The brand is strong.
The audience is there.
The reputation is growing.
But much of the revenue opportunity is still in the dark. ​
​
Often, this shows up as under-monetised assets, lower revenue yield per partner, or over-reliance on one income stream.
Through The Neon Hotel, I identify underutilised commercial assets and activate the revenue already inside your business.
of business leaders admit their companies possess at least one major underutilised asset
86%
Source: McKinsey & Company (2025)
“Paul lays solid commercial foundations for successful businesses.”
​Over 18 years, I’ve redesigned revenue models inside founder-led, partnership-led and audience-led businesses, building new income streams, launching commercial products, entering new markets and shifting revenue mix to reduce dependency and increase resilience (and profit).
This work has taken businesses from early traction to eight-figure valuation. In other cases, it has meant unlocking new revenue lines inside established brands.​
TURNING
ON THE
LIGHTS.
“Paul’s impact was immediate — record-breaking results using existing tools and resource.”
LAYING THE
FOUNDATIONS.
I help businesses:
01
Move beyond campaign by campaign income
02
Build new revenue lines from what already exists
03
Package authority as easy to buy solutions & IP
04
Align teams around a clear commercial model
BUILDING THE
NEXT FLOOR WITH.
FOUNDERS
Founder-led businesses that have scaled beyond proof of concept
MEDIA PLATFORMS
Culture and media platforms with strong positioning
AGENCIES
Agencies reliant on campaign revenue and seeking structured diversification
BRANDS
Brands challenged with turning marketing and audience into commercial infrastructure
Solutions are not suitable for businesses looking for campaign execution or short-term marketing support.
It’s for those that are ready to restructure how revenue is built and scaled.
“Paul is a bold thinker who raises the ambition of the team and helps you see growth from an entirely new perspective.”
HOW THE
NEXT FLOOR IS BUILT.
I work as a fractional CRO and commercial strategy partner, helping businesses build revenue infrastructure and scale sustainably.
1
Revenue Architecture
Design the commercial infrastructure that enables scalable, repeatable revenue growth.
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Revenue model and commercial structure design
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Partnership and brand monetisation frameworks
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Turning audience, IP, and cultural position into commercial assets
2
Agency Diversification
Expand how agencies and brand-led businesses generate revenue by unlocking new commercial layers.
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Expanding into new client budget lines and revenue streams
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Productising IP, services, and proprietary capability
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Creating commercial value from existing brand partnerships and positioning
3
Strategic Expansion
Establish the commercial foundations required to scale into new markets, categories, or revenue layers.
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Market entry and commercial launch strategy
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Revenue model evolution and commercial repositioning
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Building new commercial layers beyond traditional marketing activity
WAYS TO WORK TOGETHER.
Designed for founders and leadership teams building the commercial foundations required for sustainable scale.
01.
REVENUE
DIAGNOSTIC
Find the hidden opportunity.
​
Timeframe: 2 - 3 weeks
​​
Who it's for:
Founder's who know more is possible, but need clarity before committing capital or headcount
​
Outcomes:
-
​Revenue gaps exposed
-
3 - 5 immediate growth levers identified
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Clear 90 day action plan
-
Reduced commercial risk
​
Deliverables:
-
Revenue & margin audit
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Asset monetisation review
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Pricing & packaging stress-test
-
Strategic roadmap session​
​
“Paul quickly understood our business and reframed our real commercial value.”
02.
COMMERICAL ARCHITECTURE SPRINT
Redesign how you make money.
​
Timeframe: 4 - 6 weeks
​​
Who it's for:
Businesses with momentum that need a smarter engine, not more activity or overheads
​
Outcomes:
-
New scalable revenue streams
-
Stronger pricing power
-
Diversified income mix
-
Clear commercial structure
​
Deliverables:
-
Revenue stream design
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Packaging & pricing framework
-
Partnerships monetisation model
-
Execution blueprint
​
​​
“Paul’s impact was immediate — record-breaking results using what we already had.”
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03.
STRATEGIC REVENUE PARTNER
Quarterly clarity, ongoing advantage.
Timeframe: Ongoing
(Quarterly Reset & Monthly Review)
Who it's for:
Founders who want senior-level commercial oversight without hiring a full time c-suite
​​​​
Outcomes:
-
Faster strategic decisions
-
Fewer reactive pivots
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Sustained revenue diversification
-
Leadership alignment
​
Deliverables
-
Quarterly strategy reset
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Monthly commercial review
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Opportunity stress-testing
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Revenue mix tracking​​
​
“Paul is a solutions-driven leader who builds scalable momentum.”
SPECIAL PROJECTS
​​​
Some situations don’t fit neatly into a defined sprint or advisory structure.
When the opportunity is specific or strategically sensitive, I work on a tailored basis.
​
This typically applies when:
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A major commercial decision needs independent pressure-testing
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A business is preparing for structural change or expansion
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A new revenue line needs clarity before launch
-
Leadership requires short-term senior commercial depth
Recent examples include:
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Restructuring partnership models ahead of market launch
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Designing new revenue layers within existing teams
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Acting as discreet strategic counsel during growth transitions
​
“Paul transformed our commercial potential and launched a new revenue stream.”
I take on a limited number of engagements each year to ensure depth, discretion and measurable outcomes.
​
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BOARD & NED ROLES
I’m open to selective board and non-executive advisory positions where commercial structure, revenue diversification and strategic growth are central to the agenda.
Particularly within culture-led, consumer and media businesses.
Let's chat.
IS YOUR BRAND WORKING AS HARD AS YOU ARE?
A strong reputation shouldn't feel like a heavy lift. If your revenue hasn't caught up to your effort, your structure is in the dark. Let’s flip the switch and put your assets to work.
Email: paul@theneonhotel.com
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